Glossary of in-person GTM terms

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A breakout session is a smaller, focused meeting or workshop that takes place within a larger conference, trade show, or event.

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A conference is a formal gathering where individuals, professionals, or organizations come together to discuss specific topics, share knowledge, and network.

A Demo Station is a designated area at trade shows, conferences, or events where products or services are showcased live to attendees.

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Event metrics are the key measurements marketers and planners use to gauge trade show and event success. They reveal how well you engaged attendees, generated leads, and achieved ROI — helping you make data-driven decisions for future events.

Event Ops, short for Event Operations, refers to the comprehensive management and execution of all logistical and operational aspects involved in planning and running an event.

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An exhibition is a public event where businesses, organizations, or individuals showcase their products, services, or ideas to a targeted audience.

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An expo, short for exposition, is a large-scale event where businesses, organizations, and individuals gather to showcase products, services, and innovations.

Gobo lighting is a specialized lighting technique used in events, trade shows, and marketing to project patterns, logos, or images onto surfaces.

A hosted event is a type of gathering or function organized and sponsored by a company, brand, or organization, typically held during trade shows, conferences, or industry events. These events are designed to engage attendees in a more intimate or exclusive setting, often providing opportunities for networking, product demonstrations, or relationship building outside the main event floor.

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A Networking Lounge is a designated space at trade shows, conferences, or corporate events designed to facilitate informal interactions and relationship-building among attendees.

The term No-Show Rate refers to the percentage of individuals who register or commit to attend an event, meeting, or appointment but ultimately fail to show up.

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A panel discussion is a structured conversation on a specific topic, featuring a group of experts or knowledgeable individuals who share their insights and perspectives.

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A Sponsored Session is a marketing opportunity within trade shows and events where a company or brand pays to present a dedicated session to attendees.

A summit is a high-level meeting or conference where industry leaders, experts, and professionals gather to discuss important topics, share insights, and network.

A trade show is a large-scale event where businesses from a specific industry gather to showcase their products, services, and innovations.

A User Conference is a specialized event where companies bring together their customers, partners, and industry professionals to share knowledge, showcase new products, and foster community engagement.