Badge Scan
A badge scan is the process of using a device or app to capture attendee information from a trade show or event badge. Most badges contain a QR code, barcode, or RFID tag linked to the attendee’s contact and profile details. Scanning a badge instantly records that data, helping exhibitors build lead lists, track engagement, and plan follow-up.
Badge scanning isn’t just about collecting names — it can power real-time analytics, improve booth efficiency, and create a smoother experience for attendees.
Types of Badge Scanners
- Handheld scanners: Portable devices for quick, on-the-spot scanning.
- Mobile apps: Use smartphones or tablets for flexible, cost-effective scanning.
- Fixed scanners: Installed at entry/exit points to track attendance and movement.
How Badge Scanning Works
- Badge is printed with a unique code or RFID chip.
- Exhibitor scans the badge using a device or app.
- Data (name, company, title, contact info) is stored and synced to a database or CRM.
- Notes, tags, or lead scores can be added for follow-up.
Benefits
- Faster lead capture during busy events.
- More accurate data with fewer typos or missing info.
- Lead qualification at the point of interaction.
- Analytics to track booth traffic and product interest.
Best Practices
- Test devices before the event and train staff to use them efficiently.
- Position scanners in high-traffic booth areas.
- Personalize follow-up using notes or categories captured during scanning.
- Ensure compliance with privacy laws like GDPR or CCPA.
FAQs About Badge Scans
1. What’s the difference between badge scanning and lead retrieval?
Badge scanning is the act of capturing attendee data, while lead retrieval includes the full process of capturing, storing, qualifying, and following up on those leads.
2. Do I have to rent a badge scanner from the event?
Not always. Many exhibitors use mobile apps as an alternative to renting dedicated hardware from the organizer.
3. Can badge scans connect directly to my CRM?
Yes. Many systems integrate with popular CRMs so lead data flows in automatically for immediate follow-up.
