lead capture

Universal event lead capture app

Capture every lead at trade shows, conferences, and field events using Mobly’s powerful lead capture app. Scan badges, enrich data, & sync to your CRM instantly.

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Mobly universal event lead capture app scanning a badge.
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Choose your method of capture. Take a photo or opt for manual entry.
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OCR technology scans your capture for a name and company.
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Capture your lead and have it fully enriched and synced to your CRM.
Trusted by top B2B event teams:

Mobly helps you get more out of in-person events

Mobly's universal lead capture app allows in-person go-to-market teams to capitalize-on and measure the impact of every in-person interaction.

Clunky badge scanners

One lead capture app, every event.

Train your team on ONE lead capture app for every event. No more juggling different clunky trade show badge scanners.

QR code dependent

Capture a lead from any format.

Not everyone carries a business card. Whether it's a name tag, badge, or a verbal intro, you can capture.

CSV uploads

Eliminate manual processes.

Eliminate the spreadsheets. Every lead you capture in Mobly syncs straight to your CRM. No uploads, no delays, no manual work.

Capture. Enrich. Sync.

OCR Tehchnology allows you to capture anything.

Graphic depicting Mobly's universal lead capture

Capture anything. Badges, business cards, hand wrtitten notes, etc.

No internet required. All captures are saved and uploaded once you are back online.

Works at any event.

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Custom tags & notes help you provide structured context to your capture.

Graphic showing that you can capture structured notes and context with Mobly's lead capture app

Add notes, tags, or qualifying info on the spot.

Capture voice memos of on-the-go conversations.

Use structured data from Mobly to score, segment, and route your leads within your CRM.

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Powerful enrichment & integrations sync your leads to your CRM.

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Graphic depicting the complete contact records you get when you capture leads with Mobly

All captured leads enter into a powerful data enrichment waterfall.

Mobly's enrichment process has a >90% valid email yield.

Send on-the-spot email / text messages or trigger post-event follow-up flows.

Mobly's lead capture app vs. legacy badge scanners

Features
Legacy lead retrieval
Mobly universal lead capture
Works at every event?
No. Must rent event specific hardware for each show.
Yes. One app works at every event.
Use it without a badge?
No. Only works when an attendee has a scannable badge.
Yes. Scan badges, business cards or handwritten names.
Direct CRM integration?
No. Usually relies on CSV export and manual import.
Yes. Real time sync to your CRM.
Lead enrichment and email validation
No. Only registration data, no validation or enrichment.
Yes. Leads are enriched and emails validated before syncing.
Custom workflows and logic?
No. Limited to the fields encoded on the badge.
Yes. Fully customizable fields and workflows.
Lead scoring + prioritization
No. All leads are just rows in a spreadsheet.
Yes. Tags and qualifiers map into your scoring and routing.
Pay-per-event/user
Yes. Variable per event or per user fees that add up quickly.
No. Flat subscription with unlimited events and users.
Dashboard reporting
No. Only provides a CSV export, no dashboards.
Yes. Dashboards for leads, reps and events.
User friendly
No. Clunky hardware that changes from event to event.
Yes. Simple, consistent app your team can learn once.

Frequently asked questions

Can I automate follow up with Mobly?

100% you can. Leads captured with Mobly can be synced with your CRM or MAP of choice, allowing you the ability to enroll your event leads into personalized and automated workflows.

Can I integrate Mobly to my CRM and/or Marketing Automation Platform?

Yes! Mobly's universal lead capture app integrates with all major CRMs and MAPs—including Salesforce, HubSpot, Marketo, Pardot, Zoho, Pipedrive, Eloqua, and any platform that supports Webhooks. You can also pass custom tags and contextual data from Mobly directly into your CRM.

What is universal lead capture?

Universal lead capture means not having to rely on event APIs/Developers kit in order to work at an event. This means you can use the same lead capture method for every event you attend.

What is the difference between lead capture and lead retrieval?

Lead capture gathers more comprehensive data than traditional lead retrieval. Mobly's universal event lead capture enables you to collect contact information, detailed notes, and structured context from your in-person leads. In contrast, lead retrieval only provides basic registration data.

How does event lead capture work? Do I have to wait for my leads?

Mobly uses Optical Character Recognition (OCR) to instantly extract contact names and company information from anything you scan. You can also manually add leads or upload them via CSV. Once captured, every lead flows through an enrichment waterfall—typically becoming fully enriched and ready for follow-up within minutes, depending on volume.

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