lead capture

Universal event lead capture

Capture every lead at trade shows, conferences, and field events using Mobly’s powerful app. Scan badges, enrich data, & sync to your CRM instantly.

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Mobly universal event lead capture app scanning a badge.
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Choose your method of capture. Take a photo or opt for manual entry.
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OCR technology scans your capture for a name and company.
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Capture your lead and have it fully enriched and synced to your CRM.
Trusted by top B2B event teams:

Mobly helps you get more out of in-person events

Mobly’s lead capture allows you to capitalize on in-person interactions and measure their impact. Take Mobly with you anywhere and quickly log leads and meaningful conversations on the spot.

Sporadic lead capture
One method, every event.

Train your team on ONE lead capture app for every event. No more juggling different clunky trade show badge scanners.

QR code dependent
Capture a lead from any format

Not everyone carries a business card. Whether it's a name tag, badge, or a verbal intro, Mobly helps you capture what matters in seconds.

Fragmented data
Save & record every detail

Whether you're walking the floor, chatting at a booth, or grabbing coffee, Mobly makes it easy to instantly log every lead—no more missed opportunities or forgotten convos.

Capture. Enrich. Sync.

OCR Tehchnology allows you to capture anything.

Capture anything. Badges, business cards, hand wrtitten notes, etc.

No internet required. All captures are saved and uploaded once you are back online.

Works at any event.

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Custom tags & fields help you provide context to your capture.

Add notes, tags, or qualifying info on the spot.

Capture voice memos of on-the-go conversations.

Map custom tags and fields to triggers & workflows within your CRM or marketing automation platform.

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Powerful enrichment & integrations sync your leads to your CRM.
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All captured leads enter into a powerful data enrichment waterfall.

Contact information is validated by a team of enrichment analysts.

Have your leads automatically sync to your CRM for prompt follow-up.

Frequently asked questions

Can I automate follow up with Mobly?

100% you can. Leads captured with Mobly can be synced with your CRM or MAP of choice, allowing you the ability to enroll your event leads into personalized and automated workflows.

Can I integrate Mobly to my CRM and/or Marketing Automation Platform?

Yes! Mobly's universal lead capture app integrates with all major CRMs and MAPs—including Salesforce, HubSpot, Marketo, Pardot, Zoho, Pipedrive, Eloqua, and any platform that supports Webhooks. You can also pass custom tags and contextual data from Mobly directly into your CRM.

What is universal lead capture?

Universal lead capture means not having to rely on event APIs/Developers kit in order to work at an event. This means you can use the same lead capture method for every event you attend.

How does event lead capture work? Do I have to wait for my leads?

Mobly uses Optical Character Recognition (OCR) to instantly extract contact names and company information from anything you scan. You can also manually add leads or upload them via CSV. Once captured, every lead flows through an enrichment waterfall—typically becoming fully enriched and ready for follow-up within minutes, depending on volume.

Ready to see Mobly in action?

Discover better event marketing with Mobly.

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