How Streamlined Lead Management Helped Suralink Maximize Event ROI
Key results
hours saved on event related tasks annually
events supported by Mobly
Mobly users on the Suralink team
“Before Mobly, our event processes were disjointed and time-consuming. Now, we can focus on meaningful client interactions and ensure no lead falls through the cracks.”
The challenge
Before Mobly, Suralink’s event strategy was bogged down by inefficient and fragmented processes. Managing leads—especially from smaller events—required tedious manual work, including spreadsheets, delayed uploads to HubSpot, and inconsistent follow-up. Valuable time was lost to admin tasks, and the sales team lacked visibility into lead quality and event ROI, making it difficult to prioritize efforts or justify event spend.
The solution
Mobly gave Suralink a smarter, more cohesive event system. With an intuitive mobile app, seamless HubSpot integration, and automated workflows, Mobly eliminated manual lead tracking. Reps can now scan and enrich leads instantly, add notes on the fly, and sync everything directly to their CRM. The platform’s simplicity has driven widespread adoption among the team, while real-time data helps marketing evaluate event performance and optimize future plans.
The impact
Mobly gave Suralink a smarter, more cohesive event system. With an intuitive mobile app, seamless HubSpot integration, and automated workflows, Mobly eliminated manual lead tracking. Reps can now scan and enrich leads instantly, add notes on the fly, and sync everything directly to their CRM. The platform’s simplicity has driven widespread adoption among the team, while real-time data helps marketing evaluate event performance and optimize future plans.
