Awardco, a fast-growing employee recognition platform, was struggling to manage lead capture effectively across its busy event calendar. Each new event brought fresh logistical headaches—training teams on different lead retrieval tools, dealing with inconsistent data, and wasting valuable hours on manual follow-up processes. These inefficiencies created bottlenecks that slowed down post-event follow-up and made it difficult to measure ROI.

Mobly replaced Awardco’s fragmented event tech stack with a single, intuitive solution. With customizable lead capture fields and centralized data, the team trained once and scaled effortlessly. Sales could use familiar language, ops reclaimed valuable hours, and every event ran smoother. Mobly became a reliable, brand-aligned tool that made lead management consistent, fast, and hassle-free—no matter the venue. Not to mention, Mobly syncs directly with Awardco's Hubspot so no one has to worry about manual lead list uploads. "It's such a simple and quick process to set up an event in Mobly, capture leads in it, and have those automatically sync into HubSpot so we can track them in a campaign and route them to our sales team—all without having to wait on any lists from any vendors or needing to do any manual list uploads. It has really allowed us to get our leads in the hands of Sales faster for faster lead follow-up." Josh Flores, Sr. Manager of Marketing Ops, said.

Since adopting Mobly, Awardco has seen a 15% increase in booth scans, saved $160,000 annually in lead capture costs, and freed up more than 60 hours per event for strategic work. Leads now sync in real-time, enabling faster follow-ups and better-informed marketing decisions. What was once a source of friction is now a competitive advantage. As Paige Bennett, Director of Experiential Marketing, put it: “Mobly is the tool we never knew we needed—now we can’t imagine managing events without it.”