Score and prioritize event leads in real time
Mobly scores every event lead on ICP fit, custom qualifiers, and on-the-floor engagement activity, allowing teams to optimize their follow-up workflows.
Not all event leads are created equally.
All too often, event leads are just a flat CSV export from your badge scanner: every lead is one row, void of context, company data, or custom qualifiers.
Every scan only has registration data, no context.
You wait for the show to end to get your CSV export.
Ops fixes mapping and half-filled fields before anyone can use it.
Someone eyeballs the rows and guesses which conversations actually mattered.
The list reaches sales unranked, so every contact looks equally unqualified.
You send a first follow-up that is too late and too generic.
LEAD SCORE CRITERIA
What goes into a Mobly lead score?
Two things go into our lead scoring criteria: how good of a fit are they (ICP), and what happened during the interaction (engagement).
Industry, company size, revenue band, and geography, scored against thresholds you set.
You set the point value per attribute, from your own organization profile.
What the rep heard at the booth, attached to the lead.
Structured qualifier tags from the interaction.
Scans, email opens and clicks, meetings, demos booked, and replies, each worth points you set.
ONE CONNECTED SYSTEM
How does Mobly score and prioritize event leads in real time?
Capture
Capture a badge or business card to get the lead into Mobly and kick off the scoring process.
Enrich
Mobly searches for and matches firmographic contact + company data against your own ICP criteria.
- VerifiedWork emaildana@northwind.com
- VerifiedDirect phone+1 (415) 555-0148
- VerifiedCompanyNorthwind · 500+ employees
Score
Engagement and ICP fit are scored separately, then blended together into one final lead score.
Rank
Your event leads can be sorted in order of score, allowing you to quickly understand what contacts deserve highest priority.
- Dana ReyesVP Marketing · Northwind
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Marcus LeeRevOps Director · Vanta Labs -
Ana DuarteHead of Demand · Rivet -
Priya NairField Marketing · Kestrel -
Sam OrtizCoordinator · Loop Studio
Sync
Scored leads push to Salesforce or HubSpot within minutes with tags, notes, scores, and enrichment already attached. No export, no field mapping to fix afterwards.
- No dupeLeadMatched, not duplicated
- SetLead SourceEvent · SaaStr 2026
- SyncedFieldsMapped to your Salesforce objects
PEOPLE, NOT JUST LEADS
A score represents a person, not just a lead
Mobly's ability to capture and enrich full persona profiles (not just generic contact information) is what makes lead scoring possible, and all that info is made available directly on your app on the floor.
THE PAYOFF
Your reps love a list that is already scored & qualified
Mobly's lead scoring and qualification allows you to pass off lists that are actually easy to work off of to your reps, not a random list of badge scans.
The ranked list opens on the highest-fit conversations, not the first badge scanned.
Filter the polite booth traffic out before it hits the queue, and the event list stops being the one sales ignores.
Scored leads reach the CRM in minutes, so the first touch happens during the show.
One scoring model across reps, regions, and shows. No event-by-event improvisation.
Score and prioritize your event leads with Mobly
FAQ
Frequently asked questions
What signals actually go into the score: is it just job title and company size, or something more?
Mobly's ICP scoring pulls from enriched firmographic data (title, company, industry, size) combined with the context reps add during the conversation, including notes, tags, and enriched data. So yes, definitely more than just job title and company size :)
Should every lead we scan at an event go straight to sales, or does scoring help us filter first?
Not every scan is a sales conversation, and pushing every badge scan into your CRM is one of the fastest ways to get sales to stop trusting your event leads. Scoring lets you separate the high-fit, high-intent conversations from the polite booth traffic before anything hits the queue, so reps get a ranked list of who to call first rather than a flat export they have to guess their way through.
How fast do scored leads actually sync to Salesforce or HubSpot? Are we still waiting days after the event?
Leads captured in Mobly typically sync to the Hub within minutes, and from there they push to your CRM with enrichment, tags, and scores already attached. There's no manual export, no spreadsheet cleanup, and no field mapping to fix after the fact. The goal is that your reps have a ranked, CRM-ready lead list before the event is even over.
We already have lead scoring set up in our MAP. Why would we need event-specific scoring on top of that?
Your MAP scoring is built for digital behavior: email opens, page visits, form fills. It wasn't designed to weigh a badge scan, a recorded booth conversation, or a rep's note that someone said "we're making a decision in Q2." That means you need to fold event data capture into your scoring logic so that you blend digital signals with live data. Think of it as the first filter that makes your existing scoring model more useful, not a replacement for it.
