Lead Retrieval
Lead retrieval is the process of collecting and managing contact information from attendees who show interest in your products or services at trade shows or events. Done well, it bridges the gap between initial conversations and post-event follow-up, directly impacting ROI.
Modern lead retrieval has moved far beyond collecting business cards. Today’s solutions range from basic badge scanners to integrated software platforms that capture data in real time, sync with CRM systems, and provide analytics to help you prioritize follow-up.
How Lead Retrieval Works
- Attendee badges often feature a QR code, barcode, or RFID tag.
- Scanning devices or apps capture attendee details instantly.
- Exhibitors can add notes, categorize leads, and sync them to a CRM.
Types of Lead Retrieval Solutions
- Manual: Collecting business cards or using paper forms. Simple but prone to errors and slow to process.
- Digital: Mobile apps or software with CRM integration, real-time capture, and reporting.
- RFID: Contactless data capture as attendees move through an event, with powerful tracking but higher costs.
Benefits
- Efficiency: Capture more leads in less time.
- Accuracy: Minimize data entry errors.
- Insight: Use analytics to spot patterns and prioritize high-value leads.
Best Practices
- Prepare before the event: Set goals, choose the right system, and train staff.
- Engage actively: Create an inviting booth and ask open-ended questions.
- Follow up quickly: Reference the event conversation and send relevant content.
FAQs About Lead Retrieval
1. What’s the difference between lead retrieval and lead scanning?
Lead scanning is a part of lead retrieval. Retrieval covers the full process — capturing, managing, and following up on leads — while scanning refers specifically to the act of capturing attendee information.
2. Do I need special equipment for lead retrieval?
Not necessarily. Many events offer rental scanners, but mobile apps can be a more flexible and affordable option.
3. How soon should I follow up after retrieving a lead?
As soon as possible. Following up within a few days helps keep the interaction fresh and increases your chances of conversion.
