Insights

Know what worked and what to change.

Insights uses AI, your real event data, and your team’s goals to help you identify what’s working and what to fix.

Problem

Reporting should be more than just lead volume & pipeline

Every event marketer needs lead volume and pipeline reports. Insights delivers them, and tells you what's actually moving the numbers.

Data is scattered

Your goals are in a spreadsheet. Your leads in your badge scanner. And pipeline is in your CRM.

Insights pulls it all into one place to help you analyze.

Field reps love a scoreboard

Reps thrive on accountability. Insights lets you set team goals, track progress, and spot who's crushing it and who needs a nudge. Rep-level reports allow you to optimize rep-level performance.

You can't improve what you can't see

Rep response time, note quality, lead fit. The details that decide whether pipeline happens are usually invisible. Insights shows you all of it, on the rep-level.

Check how you're doing against your own targets

Set a goal before every event -- target pipeline, revenue, opportunities. Plug in your actual win rates, deal size, and lead-to-opp conversion rates, and Mobly builds targets that help you stay focused while you’re on the floor.

Dive deep into the specifics with reports unique to IRL marketing

Are we chatting with the right people? Are the companies we're meeting really worth our time? Is my booth too crowded? Why aren't my reps connecting with their leads?

Insights gives you the data to fine-tune every part of your in-person marketing like never before.

AI-driven insights help you make sense of the data

Insights analyzes your performance against your stated goals and surfaces specific recommendations on how to improve and what to change for the next event.