Scout

Stop guessing which events to attend

Browse a directory of thousands of events & discover new ones intelligently matched to your company’s profile.

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Problem

Building your event calendar doesn't have to be guess work

Event discovery is scattered

Finding events means juggling directories, association websites, industry forums, and peer Slack channels. There's no single place to search, compare, and evaluate what's actually worth your time.

You're planning in the wrong place

Your historical event data — which shows what worked and what didn't — lives in your CRM or your analytics tools. Your event planning happens somewhere else entirely. So you fall back on what you did last year.

Planning and execution don't connect

Even when you land on the right events, you're noting them in a spreadsheet or doc that has nothing to do with where you'll capture leads or measure results.

SCOUT · PRE-EVENT

Find the right events before you commit the budget.

Searchable event intelligence that matches opportunities to your ICP — so your calendar is built on data, not word of mouth.

Discover new opportunities

Scout's event database covers thousands of trade shows, conferences, and field events — and its search understands intent, not just keywords. Ask for events with finance professionals in Q3 and it returns a ranked, relevant set, not a list of everything that mentions "finance."

Natural language search across thousands of events

Filter by industry, audience size, cost, timing, and location

User-contributed events grow the database for your niche

Event-to-ICP matching

Scout surfaces events based on your profile — not word of mouth or gut feel. Define your ICP, budget range, and the types of events that have worked in the past. Scout uses that to rank every event in the database against your specific buyers, surfacing the ones where your best prospects actually show up.

Recommendations built from your ICP, not generic popularity

Budget and event-type preferences shape the ranked list

Past event performance feeds back into future recommendations

Event shortlisting

Once you've found an event worth considering, Scout lets you act on it from the detail view. Commit to attending, save it for later, or pass on it. Passing isn't just a dismiss — it feeds back into the recommendation engine so future suggestions get sharper over time.

Commit, save, or pass from the event detail view

Passing trains the engine on what's not a fit for your team

Shortlisted events become your planning calendar inside Mobly

Start planning on data

Get a personalized demo of Mobly to see where it fits into your in-person strategy.

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