2026 Comparison
Mobly vs iCapture: How Two Lead Capture Apps Compare for Exhibitor Teams
Both scan badges, business cards, and photos, work offline, and sync to Salesforce and HubSpot. The differences are in how enrichment is sourced, what the follow-up after a scan looks like, and how each lead maps into your CRM.
MoblyvsiCapture
Short answer: Both work at any event, whoever runs the registration. The choice comes down to how you want enrichment and follow-up to work. iCapture gives you enrichment options: ZoomInfo through your own subscription if you have one, plus Cvent-provided company firmographics and AI-predicted email suggestions (Cvent says neither a Cvent-organized event nor a ZoomInfo subscription is required). Mobly runs one enrichment waterfall across 20+ sources itself, validates emails before the record syncs, scores every lead against your ICP, and sends multi-step email and text sequences from Pulse.
Last updated: October 7, 2026
AFTER THE SCAN
What Mobly does between the scan and the first reply.
Registration data is often thin: a personal Gmail, a title from two jobs ago, no phone number. Mobly's work starts there. It enriches the record, scores it against your ICP, and sends the first touch while the conversation is still fresh.
- VerifiedWork emaildana@northwind.com
- VerifiedDirect phone+1 (415) 555-0148
- BackstopThin footprintRouted to a human
Enriched contacts, not whatever the badge held
- Mobly enriches every lead through an AI resolution waterfall across 20+ sources, independent of what the organizer captured at registration.
- Work and personal emails are validated before the record syncs, so reps aren't writing to an inbox nobody checks.
- When a contact has a thin digital footprint, a human sources it, so records land validated and ready for outreach.
- CaptureBadge, card, QR, or manual
- EnrichVerified contact in minutes
- ScoreRanked against your ICP
- SentFollow upPulse sends from the floor
Follow up while they're still in the building
- The follow-up window closes fast. Mobly can trigger an email or text sequence the moment a rep scans a badge.
- Pulse runs multi-step sequences across email and text, so the follow-up after the first touch is already scheduled.
- All in one app, Mobly can run capture, enrichment, scoring, and the first follow-up, whether it's a solo rep or a full booth team.
One scan lands on the right object in every system
- Every capture syncs as a complete record: validated emails, custom qualifiers, notes, and the conversation transcript.
- One capture routes to the right object in each CRM: a Salesforce lead, a HubSpot contact, and campaign membership, all from the same scan.
- Mobly nests activations under a parent event and ties them to pipeline, so a dinner or happy hour keeps its own attribution.
SIDE-BY-SIDE COMPARISON
Mobly vs iCapture: how they compare for B2B event teams
Both apps cover what a booth team needs on day one: multi-format capture, offline mode, enrichment, and CRM sync. The differences are in how each one does it. Every iCapture cell below paraphrases Cvent's own public documentation.
iCapture details from Cvent's product page and March 2026 release notes, as of October 7, 2026. *Provided by Cvent. Spot an error? Contact us.
More in the Mobly suite
- Conversation transcripts: Full transcripts with speaker identification, attached to the lead.
- AI account summary: A summary of the account, ready after every scan.
- Digital business cards: Launched June 2026.
- Host: RSVP emails and asset generation for the events your team runs itself.
- Event finder agent: Finds the shows worth your budget before you commit to a booth.
WHO IT'S FOR
Mobly is built for teams with an ICP and a pipeline number to hit
Mobly is built for growing and mature IRL programs. If you have a defined ICP, real pipeline goals, and leadership asking what events generated, you're who Mobly was designed for.
“I left Mobly for a lower monthly price and came back. On paper the other option looked cheaper, but once you factored in add-ons, enrichment quality, and how HubSpot actually synced, Mobly was the better fit for our team. We're glad we switched back.”
John Booth
CMO, Volt AI
THE BOTTOM LINE
iCapture fits teams who want to choose their enrichment source, including ZoomInfo seats they already own. Mobly fits teams who want one enrichment waterfall, ICP scoring at capture, and multi-step email and text sequences in a single app.
See if Mobly makes sense for you
FAQ
Frequently asked questions
Does Mobly work at events where the organizer doesn't use a specific badge provider?
Yes. Reps can capture leads by scanning a badge, scanning a business card, uploading a photo, or entering a lead manually, so the same app works whichever badge system an organizer uses. That matters when you're running 20+ events a year across different venues, organizers, and formats.
Mobly and iCapture both sync to Salesforce and HubSpot. What's different about how Mobly does it?
Mobly enriches every captured lead through a waterfall of 20+ data providers, validating work email, personal email, phone, title, and company data before it syncs. One capture can then map to several CRM objects at once: a lead or contact, campaign membership, and the marketing event it came from, with booth demos, dinners, and happy hours nested under the parent event.
How is enrichment different between Mobly and iCapture?
According to Cvent, iCapture offers several enrichment options: ZoomInfo through your own subscription (optional), Cvent-provided company firmographics from Apollo, and AI-predicted email suggestions, marked as predictions. Mobly runs its own resolution waterfall across 20+ data providers, validates work and personal email before the record syncs, and routes contacts with a thin digital footprint to a human researcher.
When is iCapture the better fit?
When you want to choose your own enrichment source, including ZoomInfo seats your team already owns. Cvent says iCapture is used at third-party events, not only Cvent-organized ones, and doesn't require a ZoomInfo subscription. Mobly fits teams that want one enrichment waterfall, ICP scoring at capture, and multi-step email and text sequences in one app, on a flat annual contract.
Can Mobly capture leads if the venue Wi-Fi goes down or signal is spotty on the show floor?
Yes. Mobly's on-device OCR processes badge and business card scans directly on the phone, so capture works with no internet connection. Offline scans are preserved through app updates and sync to the Hub as soon as connectivity returns. At times, offline mode is the difference between capturing every conversation and losing half your leads.
How does Mobly help me show leadership that event spend is generating pipeline, not just scans?
Mobly's reporting feature (Insights) blends your captured lead data with CRM conversion data to show which events, reps, and activations drove pipeline and revenue. You can set goals per event (target pipeline, opportunities, win rates, deal size) and Insights measures actual performance against them, then surfaces recommendations for the next show.
