Event lead enrichment that doesn't stop at the first guess.
Most enrichment waterfalls just grab the first result they find. Mobly's checks multiple sources at once and picks the best option so that every lead that hits your CRM is verified and reliable.
97% email accuracy · 20+ data partners · Verified before it hits your CRM
Trusted by top B2B event teams:
THE PROBLEM
Traditional enrichment returns the first answer. Not the best one.
Most traditional enrichment tools just grab the first result they find, even if it's not quite right.
This can lead to incomplete records, emails that bounce back, and missing phone numbers. Different industries, like healthcare and construction, have unique needs, and a one-size-fits-all method doesn't cut it!
The AI Resolution Engine
Not just another enrichment waterfall.
Instead of just grabbing the first result that pops up, Mobly checks out what industry a lead's in, looks at a bunch of sources at once, and then picks the best data match for that industry. This way, everything's spot-on before it hits your CRM.
What you get
Three things every event lead should have
that most don't
Proof
We aim high
How it fits in your workflow
Enrichment that runs without you touching it.
Lead captured through Mobly
Scan a badge, business card, or QR code. The AI Resolution Engine starts immediately for every lead captured.
Bulk enrichment for existing lists
Have a list from a previous event, a conference-provided attendee file, or a purchased list? Upload it and run the same resolution engine across every contact in batch.
Complete records flow into your CRM
Enriched leads route to HubSpot, Salesforce, Marketo, or any CRM/MAP your team uses. With custom tags and event context attached.
FAQ
Questions about lead enrichment
What is event lead enrichment?
Event lead enrichment is the process of taking minimal contact data captured at a live event — typicall a name and company — and automatically filling in the missing details: email, phone, title, LinkedIn, company size, and more. The goal is a complete, actionable record in your CRM without manual research.
What's different about Mobly's approach to lead enrichment?
Mobly has enriched hundreds of thousands of leads using an AI-powered process that queries multiple data providers simultaneously. Unlike traditional methods that take the first result, Mobly collects multiple results and reconciles them to select the most accurate one.
Why does lead enrichment performance vary by industry?
Major enrichment providers often depend on professional profiles linked to careers and industries that typically fall within white collar sectors. Fields like construction, manufacturing, education, and healthcare frequently lack a strong presence on these platforms. However, we utilize niche data sources to gather information for these sectors.
How does Mobly verify email deliverability?
We utilize multiple email validation tools to ensure deliverability. Additionally, we verify mailboxes, not just domains. Often, email validation tools will mark a domain as 'verified', but this doesn't guarantee the mailbox is real, only that a parent domain is catching all messages sent to it. We check for mailbox deliverability, not domain.
What data sources does Mobly's enrichment use?
We utilize a wide range of well-known data sources, along with proprietary methods we've developed for gathering information.
How many leads can Mobly enrich?
As many as you can collect :)
When does the enrichment process start?
The enrichment process starts as soon as you capture a lead with the first name, last name, and company name.
How long does enrichment take?
Leads are typically enriched within a few minutes, especially in sectors with a strong digital presence. For industries that are harder to track, enrichment may take until the end of the day for larger lists.
Can I upload a list for enrichment?
Yes, we support bulk uploads.
Capture better IRL data.
Get a personalized demo of Mobly to see where it fits into your in-person strategy.
