How Seamless Lead Capture Helped Reading Horizons Transform Event ROI
Key results
events with captured leads
reps using Mobly for lead capture
hours saved each week from manual data entry
“Before Mobly, our event process was a mess. Reps had different systems for capturing leads—from badge scanners to notebooks—and leads would often go missing. Marketing had no visibility into what happened at events. Mobly simplified everything with a solution that works seamlessly across all event types and integrates directly with Salesforce.”
The challenge
Before Mobly, Reading Horizons faced a disjointed and inefficient event process. Sales reps used a mix of badge scanners, notebooks, and personal systems to capture leads—leading to lost data, missed follow-ups, and zero visibility for the marketing team. This lack of consistency and accountability meant that even high-investment events failed to deliver clear returns or insights, leaving the team unable to measure impact or plan effectively for the future.
The solution
Mobly brought structure, simplicity, and transparency to Reading Horizons’ event strategy. With a mobile, easy-to-use lead capture solution that integrates directly with Salesforce, every rep—across every event type—can now scan, tag, and enrich leads in real time. Marketing gains immediate access to event performance data, enabling smarter decisions and ensuring alignment across teams. Whether it’s a national conference or a small district event, Mobly makes capturing and acting on leads seamless.
The impact
Since adopting Mobly, Reading Horizons has seen a complete transformation in how it approaches events. All leads are now captured and followed up on, saving over 10 hours a week in manual work. With over 40 reps using Mobly, event ROI is clearer, marketing has visibility into booth activity, and sales can act on leads faster. Most importantly, Mobly has empowered the team to scale smarter, invest more strategically, and ultimately support more educators and students with every event.
