Plan where you execute
Browse a directory of thousands of events & discover new ones intelligently matched to your company’s profile.
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The missing stack for your most expensive channel
In-person generates a ton of data. The problem? It's spread across badge scanners, spreadsheets, and venue portals. Mobly connects it all.
Your most expensive channel has no system behind it
In-person events cost more per lead than any other B2B channel — yet most teams are still running them on badge scanners and spreadsheets.
$811/lead
highest cost of any B2B channel
By the time you follow up, the moment is already gone
The average team takes nearly two weeks to reach out after an event. Your competitors who respond in minutes are already booking the meeting.
11/days
average event lead response time
Most of what you capture at events never becomes pipeline
Leads fall through the cracks between the venue portal, the badge scanner export, and your CRM. The data exists — it just never connects.
80%
of event leads are never followed up on
Find the right events before you commit the budget.
Searchable event intelligence that matches opportunities to your ICP — so your calendar is built on data, not word of mouth.
Discover new opportunities
Scout's event database covers thousands of trade shows, conferences, and field events — and its search understands intent, not just keywords. Ask for events with finance professionals in Q3 and it returns a ranked, relevant set, not a list of everything that mentions "finance."
Natural language search across thousands of events
Filter by industry, audience size, cost, timing, and location
User-contributed events grow the database for your niche
Event-to-ICP matching
Scout surfaces events based on your profile — not word of mouth or gut feel. Define your ICP, budget range, and the types of events that have worked in the
past. Scout uses that to rank every event in the database against your specific buyers, surfacing the ones where your best prospects actually show up.
Recommendations built from your ICP, not generic popularity
Budget and event-type preferences shape the ranked list
Past event performance feeds back into future recommendations
Event shortlisting
Once you've found an event worth considering, Scout lets you act on it from the detail view. Commit to attending, save it for later, or pass on it. Passing isn't just a dismiss — it feeds back into the recommendation engine so future suggestions get sharper over time.
Commit, save, or pass from the event detail view
Passing trains the engine on what's not a fit for your team
Shortlisted events become your planning calendar inside Mobly
Start planning where you execute
Get a personalized demo of Mobly to see where it fits into your in-person strategy.
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