Know what worked and what to change.
Insights uses AI, your real event data, and your team’s goals to help you identify what’s working and what to fix.
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Reporting should be more than just lead volume & pipeline
Every event marketer needs lead volume and pipeline reports. Insights delivers them, and tells you what's actually moving the numbers.
Data is scattered
Your goals are in a spreadsheet. Your leads in your badge scanner. And pipeline is in your CRM.
Insights pulls it all into one place to help you analyze.
Field reps love a scoreboard
Reps thrive on accountability. Insights lets you set team goals, track progress, and spot who's crushing it and who needs a nudge. Rep-level reports allow you to optimize rep-level performance.
You can't improve what you can't see
Rep response time, note quality, lead fit. The details that decide whether pipeline happens are usually invisible. Insights shows you all of it, on the rep-level.
Know what worked. Know why. Know what to change.
Universal lead capture that replaces every rented badge scanner your team has ever used — and does more than they ever could.
Check how you're doing against your own targets
Before an event, you set targets — pipeline, revenue, opportunities. After, Insights shows you exactly how actuals compare. Every event on your calendar
gets the same treatment, so you can see which ones consistently deliver and which ones just look busy.
Pre-event targets vs post-event actuals, side by side
Pipeline, revenue, and opportunity count in one view
Compare across your full event calendar
Reports built for in-person marketing
Insights surfaces reports that only make sense for live events — booth traffic by hour, audience ICP match rate, rep scan efficiency. Not generic marketing
dashboards. The kind of analysis that tells you whether to staff differently, attend again, or skip it next year.
Booth load by hour — see when you were over or understaffed
Audience ICP match — how many on the floor were actually your buyers
Rep efficiency — scans and conversations per rep, per day
AI insights help you make sense of the data
After every event, Mobly's AI reads your data and surfaces findings you wouldn't catch on your own — patterns in rep performance, audience quality, staffing
efficiency, and what to do differently next time. Not dashboards. Answers.
AI surfaces findings you wouldn't catch manually
Each insight explains the "so what" — not just the number
Recommendations carry forward to the next event automatically
Let every event make the next one smarter.
Get a personalized demo of Mobly to see where it fits into your in-person strategy.
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