A lead scanner is a device or app used at trade shows, conferences, and events to quickly capture attendee information. Instead of collecting business cards or writing down details, exhibitors can scan a barcode or QR code on an attendee’s badge to instantly record their name, job title, company, and contact info.

Lead scanners save time, reduce data entry errors, and make it easier to follow up after the event. They can also help staff focus on conversations instead of paperwork.

Types of Lead Scanners

• Handheld devices: Dedicated scanners with built-in cameras or lasers for fast badge scanning.
• Mobile apps: Installed on smartphones or tablets, often with extra features like notes, lead scoring, and CRM integration.

How They Work

1. Attendee badge is scanned.
2. Information is stored instantly in a secure database.
3. Exhibitor can add notes or tags (e.g., "hot lead").
4. Data can be synced directly to a CRM for follow-up.

Benefits

• Efficiency: Capture more leads in less time.
• Accuracy: Reduce typos and missing information.
• Organization: Tag and qualify leads on the spot.
• Integration: Sync directly to CRM for faster follow-up.

Best Practices

• Train staff to use scanners and add useful notes.
• Integrate with CRM for instant lead routing.
• Be transparent with attendees about how their data will be used.
• Follow up quickly while the conversation is fresh.

FAQs About Lead Scanners

1. Do I need to rent a lead scanner from the event organizer?
Not always. Many companies use third-party apps on smartphones or tablets, which can be more cost-effective.

2. Can lead scanners connect to my CRM?
Yes. Most modern lead scanners offer integrations with popular CRMs so leads flow in automatically.

3. How much does a lead scanner cost?
Costs vary. Event rentals can be several hundred dollars, while app subscriptions can be more affordable, especially for multiple events.