Capture people, not just leads.
Every lead is fully enriched, providing you verified contact info and company data, cleaned and ready to sync to your CRM.
- 97% email accuracy
- Contact + company info
- 25+ fields of contact data
Go beyond the badge scanner
Simplify lead capture across all your in-person events. Mobly replaces badge scanners with a single platform that syncs every lead directly to your CRM.
Lead capture should be
standardized,
not rented.
Badge scanner rentals
You'd never let a stranger control the contact form on your website. That's exactly what a rented badge scanner is.
Context-less leads
Event leads are some of the most expensive leads in B2B marketing. Shouldn’t they at least have some context?
Attribution and ROI
Once you standardize your IRL data capture, attribution and ROI reporting become easy.
What standardized lead capture looks like
Get the full picture, not just a name and contact info.
Mobly’s two-way CRM sync makes it possible to surface a real-time account summary, surfacing relevant information straight from your connected CRM.
- AI Account Summaries
- Uses your CRM data
- Surface associated deals, owners, and more
Capture (or record) context
Intuitive tagging and qualification workflows are fully customizable and sync directly to your CRM. Record full IRL convos to capture every oz of context.
- CRM-mapped tags & qualifiers
- Record conversations with speaker identification
- Mark tags as required or optional for your team
Deep CRM integrations and data transformation
Mobly doesn’t just create new contact records in your CRM. Our native integrations allow you to map IRL data to the objects your team uses most: Leads, Contacts, Activities, Accounts, Events, and more.
Set up once, analyze, report, and scale continuously.
Standardizing your lead capture process makes it easy for Mobly to produce performance reports for your IRL campaigns. You gain visibility into lead quality, rep performance, meetings booked, and pipeline generation.
- Breakout reporting by events and activations (so you can see how the booth performed vs. the happy hour at the same event)
- Understand lead quality in real-time, don’t wait for the show to end before knowing how it went.
- Gain visibility into event ROI and attribution
- Event-level reporting
- Sales rep leaderboards
- Compare goals vs actuals
