Capture & Measure In-Person Data with Mobly & HubSpot

Mobly’s HubSpot integration captures, enriches, and syncs every event lead so you can measure event ROI and accelerate pipeline

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How it works

See how Mobly integrates with HubSpot

Object Mapping

Map in-person data from Mobly to properties within HubSpot

Match every event field to HubSpot properties. Ensure names, titles, companies, and custom fields land in the right place.

Customize for your workflow. Map only the properties you need, or create custom mappings for different event types.

Eliminate messy data. Standardize formatting and avoid duplicates before data ever hits your CRM.

Capture leads

Turn Every In-Person Interaction Into a Qualified Lead with Robust Context and Intent Signals

In addition to contact info, add descriptions to every lead capture.

Utilize pick-lists and other custom field types to capture rich data that sycs directly to your HubSpot.

record creation

Keep Your CRM Clean and Current With Automatic Contact Creation & Updates

Prevent duplicates. Mobly checks for existing records and updates them instead of creating messy duplicates.

Always up to date. Automatically add event activity, notes, and enrichment data to the correct contact in real time.

Seamless CRM experience. New leads appear instantly in HubSpot, complete with mapped fields and timeline events.

automate with workflows

Trigger Follow-Ups, Scoring, and Alerts the Moment a Lead Is Captured

Trigger instant follow-ups. Automatically send personalized emails or assign tasks.

Route leads intelligently. Use event data and enrichment to score, segment, and assign leads to the right rep or team.

Measure impact automatically. Feed event activity directly into attribution reports and pipeline dashboards without manual updates.

How it works

See how Mobly integrates with HubSpot

Object mapping

Map in-person data from Mobly to properties within HubSpot

Dozens of enriched contact info fields map over directly to HubSpot properties.

Sync custom tags within Mobly to custom properties created within HubSpot.

Associate Mobly campaigns with HubSpot marketing campaigns.

capture leads

Turn every in-person interaction into a qualified lead with robust context and intent signals

In addition to contact info, add descriptions to every lead capture

Utilize pick-lists and other custom field types to capture rich data within your CRM

record creation

Keep your CRM clean and current with automatic contact creation & updates

Prevent duplicates. Mobly checks for existing records and updates them instead of creating messy duplicates.

Always up to date. Automatically add event activity, notes, and enrichment data to the correct contact in real time.

Seamless CRM experience. New leads appear instantly in HubSpot, complete with mapped fields and timeline events.

automate with workflows

Trigger follow-ups, scoring, and alerts the moment a lead is captured

Trigger instant follow-ups. Automatically send personalized emails or assign tasks.

Route leads intelligently. Use event data and enrichment to score, segment, and assign leads to the right rep or team.

Measure impact automatically. Feed event activity directly into attribution reports and pipeline dashboards without manual updates.

Watch a demo of Mobly's Integration with HubSpot

Discover how Mobly and HubSpot work together to standardize event lead capture, automatically create records, launch workflow automations, and report on event performance.

Josh Flores | Sr. Director of Marketing Operations

The integration with Mobly and HubSpot is so nice and reliable. It's such a simple and quick process to set up an event in Mobly, capture leads in it, and have those automatically sync into HubSpot so we can track them in a campaign and route them to our sales team. It has really allowed us to get our leads in the hands of sales faster for faster lead follow-up.

See the impact of every event you attend

With standardized lead capture and robust in-person data, you have everything you need to generate HubSpot dashboards that provide insights into your performance at in-person events.

Frequently asked questions about Mobly's HubSpot integration

What HubSpot objects does Mobly map to?

Mobly maps directly to the Contact object in HubSpot, enriching existing fields and adding in-person event data.

How do I connect my HubSpot account to Mobly?

You can connect Mobly to HubSpot by installing the Mobly app from the HubSpot App Marketplace.

When do leads sync from Mobly into HubSpot?

Leads sync in near real-time. As soon as you’re connected to the internet, you’ll see them in HubSpot within minutes.

How can I update my field mappings?

Our Customer Success and Implementation team will help you configure your mappings during your initial integration call.

How do I build reports in HubSpot using Mobly data?

We provide sample reports and guidance through our CSM and Implementation team. We also offer advanced reporting services with straetgic partners of Mobly to help automate and optimize your reporting.

What HubSpot permissions does Mobly require?

Mobly requires the following HubSpot app permissions: crm.objects.contacts.read, crm.objects.contacts.write, crm.schemas.contacts.read,crm.objects.owners.write, crm.objects.owners.read.

Ready to see Mobly in action?

Discover better in-person GTM with Mobly

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