How Conservice Replaced Clunky Scanners and Manual Lists with One Smart Lead Capture Solution.
Key results
events with captured, trackable leads
conservice team members using Mobly for lead management
hours saved in planning per event
"Tracking ROI from events used to be a challenge. Now, we can instantly see which events deliver the most value, which leads are qualified, and where to focus our resources. It’s a complete game-changer."
The challenge
Before implementing Mobly, Conservice faced significant challenges in tracking leads from events. Each event had its own QR code system, resulting in inconsistent and often incomplete data. The company invested heavily in lead scanners, only to receive lists missing crucial details, making it difficult to assess event ROI and follow up effectively.
The solution
Mobly provided Conservice with a unified, mobile-first solution for lead capture across all events. With Mobly, leads are captured in real time, enriched with accurate data, and instantly integrated into Salesforce. This seamless process eliminated manual data entry, reduced reliance on third-party data services, and empowered team members across departments to engage with leads promptly.
The impact
Since adopting Mobly, Conservice has transformed its event strategy, ensuring that 100% of events have captured, trackable leads. With 150 team members using Mobly, lead follow-up time has been reduced from manual delays to instant action. The company can now accurately assess which events deliver the most value, qualify leads effectively, and allocate resources strategically, resulting in smarter growth and improved ROI.
