How B•10 Energy Streamlined Event Lead Capture to Drive 5x Growth
Key results
increase in lead generation
event leads captured with Mobly
hours saved in planning per event
“Before Mobly, ensuring data made it accurately into Salesforce felt like pulling teeth. With Mobly, we can easily calculate the ROI when we spend on an event.”
The challenge
Before implementing Mobly, B•10 Energy faced challenges with manual lead capture at events, leading to inefficiencies and difficulties in ensuring accurate data entry into Salesforce. This cumbersome process hindered the team's ability to calculate event ROI and set ambitious lead generation goals.
The solution
Mobly provided B•10 Energy with an intuitive, mobile-first solution for capturing and managing event leads. With features like badge photo capture, real-time CRM integration, and automated lead enrichment, Mobly streamlined the lead capture process, enabling the team to focus on meaningful interactions and strategic follow-ups.
The impact
Since adopting Mobly, B•10 Energy has quintupled its annual lead generation target within six months. The seamless integration with Salesforce has allowed for immediate lead follow-up, enhanced productivity, and clear attribution of leads to specific events. This transformation has enabled the marketing team to optimize event strategies and justify increased investment in high-performing events.
