Case Study

How faster lead follow-up helped Awardco.

Awardco

Key results

15%

increase in booth scans

$160K

saved in lead capture licensing fees annually

60+

hours redirected to strategic work per event

Industry
Rewards & Recognition
Founded
2012
HQ
Lindon, UT
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How faster lead follow-up helped Awardco.
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"We’ve seen a huge improvement in ROI—Mobly has paid for itself multiple times over."

The challenge

Awardco, a fast-growing employee recognition platform, was struggling to manage lead capture effectively across its busy event calendar. Each new event brought fresh logistical headaches—training teams on different lead retrieval tools, dealing with inconsistent data, and wasting valuable hours on manual follow-up processes. These inefficiencies created bottlenecks that slowed down post-event follow-up and made it difficult to measure ROI.

The solution

Mobly replaced Awardco’s fragmented event tech stack with a single, intuitive solution. With customizable lead capture fields and centralized data, the team trained once and scaled effortlessly. Sales could use familiar language, ops reclaimed valuable hours, and every event ran smoother. Mobly became a reliable, brand-aligned tool that made lead management consistent, fast, and hassle-free—no matter the venue.

The impact

Since adopting Mobly, Awardco has seen a 15% increase in booth scans, saved $160,000 annually in lead capture costs, and freed up more than 60 hours per event for strategic work. Leads now sync in real-time, enabling faster follow-ups and better-informed marketing decisions. What was once a source of friction is now a competitive advantage. As Paige Bennett, Director of Experiential Marketing, put it: “Mobly is the tool we never knew we needed—now we can’t imagine managing events without it.”