Being forced to use and pay for an event-specific scanner.
Waiting a long time (sometimes weeks) for a lead list.
Getting bogus, inaccurate, or incomplete lead contact info.
Trying to find or create quality leads based on someone’s name and company (i.e., no badge or business card).
Manually researching leads, entering them into a CRM, and then determining the next best action for each lead.
Sales hates logging activity in the CRM. But when activity isn’t properly logged, leaders can’t determine pipeline or opportunity status—and can’t accurately forecast revenue.
Watching leads—and potential revenue—fall through the cracks.
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